Tyra Jarvis

Reinvent YOU, and create a fulfilling life!

You deserve to create the fulfilling career and joyful life you desire! Take steps today make the most of your time, live a fulfilling life, and minimize regrets.

If you can tune into your purpose and really align with it, setting goals so that your vision is an expression of that purpose, then life flows much more easily.

―Jack Canfield

Hi there, I’m Tyra Jarvis

— your catalyst for transformational change. 

I’m a coach, mentor, speaker, author, avid golfer, and unwavering advocate for the empowerment of women and girls.

For over a decade, I’ve had the honor of guiding more than 150 women leaders through career and life transitions, helping them discover new levels of freedom and fulfillment. With over 30 years of diverse business leadership experience, I bring a blend of expertise, empathy, and practical wisdom to my coaching practice.

I’m passionate about empowering women to thrive both professionally and personally. My approach centers on helping you make intentional career and life choices, boosting your confidence, and supporting you in making focused decisions that align with your true self.

Beyond the boardrooms and coaching sessions, my most cherished role is being YiaYia to my three beautiful granddaughters. They remind me daily of the joy and purpose that life offers, inspiring me to live fully and authentically.

My Journey

My journey began in the corporate world, where I achieved success, yet I felt an underlying sense of unfulfillment. Despite the accolades, I knew there was something more meaningful waiting for me.

The turning point came when my husband battled melanoma. Supporting him through his illness was life-changing and guided me toward a new path. After his passing, I embraced healing and self-care, turning down a senior HR position to pursue coaching—a decision deeply rooted in purpose.

Through perseverance and the support of mentors, I transformed my personal and professional life, embracing change and challenges along the way. Today, I’m passionate about sharing my expertise and helping others embark on their journey of growth and transformation.

My Passion

I’m passionate about lifelong learning, empowering women and girls, volunteerism, and, of course, golf. For me, golf is more than just a sport—it’s a powerful networking tool that hones leadership skills. Co-authoring “Teeing Up for Success,” a book featuring inspirational stories of women who have leveraged golf to achieve their goals, is a testament to the transformative power of the game.

Volunteer service is at the heart of my values. As the recent Board President of Stand Up Placer—an agency dedicated to combating domestic violence, sexual assault, and human trafficking in Placer County—I am committed to making a positive impact.

Personal Life

Raised in Boston and Sacramento, I now reside in Sacramento, California. I love to travel, with Cape Cod and Greece being my favorite destinations. My family and friends are a priority and a source of strength, and spending time with my granddaughters is one of life’s greatest joys.

When I’m not coaching, you’ll find me enjoying movies, theater, sporting events, cooking, or, more often than not, on the golf course. Vacations without golf? Rarely the case!

DON’T TAKE IT FROM ME

Here’s What my Clients Say

"I have had the opportunity to hear Tyra speak on many occasions, and I have found her to be an inspiring person and a great group leader. Our meetings are always informative, and I grow professionally and personally with each one I attend."

Leah Courant Mortgage Consultant, Evergreen Home Loans

“Tyra was my catalyst for change, both personally and professionally. She exudes passion and wisdom and does it in such a human way. I am now working in a job I love, free of personal negativity, and growing daily. If I had to choose a few words to describe Tyra, I would say: intuitive, wise, and motivating.”

Michelle Ayres Event Manager, RCAC

"Tyra is a wonderful presenter, and her wealth of information in her ‘Top Powerful Tools’ session for our small business group was invaluable. Her clear expertise and approachability motivated members to develop and achieve positive goals for the next year."

Cindy Burris FEAC (Foothill Employer Advisory Council)

"When I first met Tyra, I was simply interested in taking up golf. With her coaching and encouragement, I’ve been amazed by the opportunities I’ve had to connect with my ideal clients and influencers, both on and off the golf course. I’m so glad I had the courage to say YES to golf. Thank you, Tyra, for being my golf mentor – it’s been life-changing."

Erica Dias VP of Communications & Strategic Marketing Operations, Schools First Credit Union

"Tyra is a dynamic, engaging speaker whose inspirational message of hope, facing adversity, character, and our belief systems was very thought-provoking and engaged the entire room from start to finish. Her spot-on motivational message touched our group!"

Kathy McKenzie Board Member, Roseville Area Neighbors & Newcomers

"Tyra, your positive and authentic leadership in the Reinvention Group Course has been transformative for me. The combination of weekly collective discussions, private studies, and one-on-one strategy coaching has empowered me with self-discovery, solution-seeking, and a powerful action plan. The group of leaders on the calls is truly inspiring, all driven by their desire for next-level transformation. You’re the secret sauce! Heartfelt gratitude to you, Tyra.”

C. Moody Reinvention Accelerator Graduate

Ready to Reinvent Your Life?

Let’s have a conversation about how we can work together to help you find the joy and fulfillment you deserve!